Fictional Food Truck

For a series of school projects, I branded a fictional food truck. The food truck is called Buddha Bowls. They provide a healthy choice for working people during weekdays and cater yoga events on the weekends.

The branding includes the logo, truck wrap, menu, magazine ads, social media posts, and junk mail.

Here is the progression of logo development. It took time to nail the final design!

Other brand materials

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Uniform and Packaging

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